Aug 06, 2026  
2025-2026 College Catalog and Student Handbook 
  
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2025-2026 College Catalog and Student Handbook
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HFT 2500 - Marketing in the Hospitality Industry


Prerequisite(s): None
Corequisite(s): None
Offers the study of principles of marketing and promotion as they relate to the hospitality industry including applying promotional techniques to a hospitality operation. Addresses topics including using a restaurant’s menu and service staff to generate word-of-mouth advertising, the organization of a lodging operation’s sales department, promotion of special events, etc.
Semester Hours: 3 credit hours
Semester Offered: Spring
Fees: None
Course Designations: AS only


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